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 Corporate
Reputation
Welcome to another issue of Command Post Communications
Notes; our observations on the latest news media and public policy issues
as they relate to industry. CP Notes provides O'Brien'sRM clients with
the benefits of our insights and observations based on our years of
experience and expertise as to how the news media-rich environment we
operate in these days can affect your business and influence business
decisions. We also provide links at the bottom of this e-newsletter to
additional recent articles of interest, which you may find valuable. As
you review this issue of CP Notes, ask yourself how would your business
handle these issues, all of which touch on that most valuable of
corporate assets; reputation. We'd like to hear from you if you have your
own thoughts and are willing to comment. In addition, if you think we could
help your business address similar issues, please let us know. I can be
reached by e-mail at toleary@obriensrm.com or by calling +1
(281) 379-7173. I've recently heard from many clients that they
appreciate receiving this newsletter. Thanks very much! Please feel free
to send to friends and colleagues or register here for
automatic distribution.
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PIER Systems Acquisition
Complete
We are pleased to announce that we've completed our
acquisition of PIER Systems Inc.
With the addition of PIER to O'Brien's Response Management, our customers
now have access to a complete suite of crisis communications and incident
command applications supported and provided by one company. Integrating
PIER's staff of communicators enhances O'Brien'sRM ability to deliver the
crisis communications services our customers are asking for.
Click here for a
short video on PIER.
Want to learn more about PIER and how it can help your business in crisis
and non-crisis communications? Please send us an email: mediarelations@obriensrm.com.
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Dubai Star Response
O'Brien'sRM is in the process of wrapping up a spill
response (the M/T Dubai Star
incident) that occurred in San Francisco Bay in October. Unlike the M/V Cosco Busan spill
into San Francisco Bay several years ago, this spill was much, much
smaller, resulting in far less damage. But the news media coverage was,
at least initially, as intense as the M/V Cosco Busan incident (look at
it from the media's point of view-the M/V Cosco Busan incident was what
the media judged this spill by). Another differentiator from the M/V
Cosco Busan incident was the superior public affairs effort on this
incident, due in most part to O'Brien'sRM's dedicated media affairs staff
and the utilization of a PIER site as the Unified Command's
primary communications platform.
Here's some of the resulting news coverage of the spill and cleanup
efforts.
San Francisco Bay Oiled
Birds Adding Up - NBC Bay Area
Bunker Fuel Spill Fouls
Alameda's Beaches - Alameda Sun
Crews clean up oil
slick on Alameda and Bay Farm Island - Contra Costa Times
Birds injured in oil
spill released in Berkeley - The Money Times
Crew Winding Down Fuel
Spill Clean Up In SF Bay - KTVU.com
Of note during this spill was the large amount of "Twittering"
that attended this oil
spill. If you don't recall, Twitter was covered in the last issue of CP
Notes. One of the local animal welfare NGOs, "Wildcare," for
example, was a faithful Twitter contributor, calling attention
to their efforts in rescuing oiled birds. This may have been the first
significant oil spill in a high visibility environment to be covered by
Twitter. If trends hold, we can expect Twitter and other social media
applications to play an increasingly important role in giving voice to
various stakeholders.
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How is Your Fence Line
Community Communications Program?
A recent incident at a Utah
refinery revealed, once again, how quickly things can go wrong. You can
rely on that once things do go wrong, there will be video of it posted
for the world to see.
In addition to the dramatic video of this incident being posted for
global consumption, a local news channel did a story on how local
residents were affected. Members of the fence line community next to this
refinery apparently only found out that they live in something planning
and refinery officials call the "blast zone,"
after the blast, and this discussion and public meeting is, like the video
of the explosion, posted for the world to see.
Do you have a plan in place to communicate with your fence line
neighbors? The PIER System is fully capable of providing installation
operators with a state of the art communications system to ensure that
people outside your fence line have a method to communicate with you and
you with them.
On the other hand, Husky Energy garnered a positive editorial
in reaction to their proactive communications efforts following an
incident at one of their facilities.
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Social Media Application
Profile
This is the third in a series of articles introducing you
to the various social media applications that may have an influence on
the reputation of your company. This issue will examine Blogs.
According to Wikipedia "a blog is (a contraction of the
term "web log") and is a type of website, usually
maintained by an individual with regular entries of commentary,
descriptions of events, or other material such as graphics or video.
Entries are commonly displayed in reverse-chronological order. 'Blog' can
also be used as a verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others
function as more personal online diaries. A
typical blog combines text, images, and links to other blogs, web pages and other
media related to its topic. The ability for readers to leave comments in
an interactive format is an important part of many blogs. Most blogs are
primarily textual, although some focus on art (Art blog),
photographs (photoblog), videos (Video blogging),
music (MP3 blog) and audio
(podcasting). Microblogging is
another type of blogging, featuring very short posts."
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Are You Ready?
Incidents can quickly escalate into a business crisis and
almost always lasts as long as news media interest and significant online
conversation is maintained in the incident or issue. Is your business
ready for global news media scrutiny in the event of an incident
involving one of your ships? Does your company have processes in place
and the ability to field a team to respond to an incident and return your
business operations to normal as soon as possible? Have you managed this
risk?
Let us assist you with your news media and public relations needs.
Contact us today for a quote or more information at (281) 320-9796
or at mediarelations@obriensrm.com.
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H1N1 Flu
We are in the midst of a global H1N1 flu pandemic
and the prudent operator should heed advice offered by health ministries,
the World Health Organization and companies like O'Brien'sRM. We have
full-time staff members with advanced degrees in epidemiology and ample
experience developing pandemic influenza plans and flu advice for
facility operators. If interested, you can contact us by calling +1 (281)
320-9796 or by emailing Clint Ladd.
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Thank you - Please let us know
if you have any stories or items of information that we should know and
you'd like to pass on to other readers
Tim O'Leary, Vice President, Communications
O'Brien's Response Management
toleary@obriensrm.com
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www.obriensrm.com
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