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href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAnVvDiKCA5Bqq4wWsyc4ExB1H9cM3Db_YTbpdSDxpCgG2_9b-OsZqX9Ug2I21ff9zwSX-YnV8SevH9rUrGabEUQSFyhuj_56cYdCTLHwNQhLw==" target="_blank" track=on shape=rect><span style='text-decoration:none; text-underline:none'><img border=0 width=650 height=175 id="_x0000_i1025" src="http://ih.constantcontact.com/fs037/1101739370330/img/246.gif" alt="Communications Notes for Vessels" name=ACCOUNT.IMAGE.246></span></a></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook:1184;mso-padding-alt: 3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK2"> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_TitleText"> <p class=MsoNormal align=right style='text-align:right'><span style='font-size:10.0pt;font-family:"Arial Narrow","sans-serif";color:black'>Communications Notes VES-01-2010; February 9, 2010</span><span style='font-size:18.0pt; font-family:"Trebuchet MS","sans-serif";color:white'><o:p></o:p></span></p> </td> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_SubTitleText"></td> </tr> </table> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='background:white;padding:1.5pt 1.5pt 1.5pt 1.5pt' styleclass="style_MainText"> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook:1184;mso-padding-alt: 3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK3" hidefocus=true tabindex=0 cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;height:45.0pt'> <td width="100%" style='width:100.0%;background:white;padding:3.75pt 3.75pt 3.75pt 3.75pt; height:45.0pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt'> <p class=MsoNormal style='margin-bottom:4.5pt'><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="_x0000_s1026" type="#_x0000_t75" alt="Tim O'Leary" style='position:absolute;margin-left:0;margin-top:0;width:97.5pt; height:129pt;z-index:251658240;mso-wrap-distance-left:0; mso-wrap-distance-top:0;mso-wrap-distance-right:0; mso-wrap-distance-bottom:0;mso-position-horizontal:left; mso-position-horizontal-relative:text;mso-position-vertical-relative:line' o:allowoverlap="f"> <v:imagedata src="http://ih.constantcontact.com/fs037/1101739370330/img/242.jpg"/> <w:wrap type="square"/> </v:shape><![endif]--><![if !vml]><img width=130 height=172 src="http://ih.constantcontact.com/fs037/1101739370330/img/242.jpg" align=left alt="Tim O'Leary" border=0 name=ACCOUNT.IMAGE.242 v:shapes="_x0000_s1026"><![endif]><b><span style='font-family:"Trebuchet MS","sans-serif";color:#0066CC'>Corporate Reputation</span></b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><o:p></o:p></span></p> </img> <p class=MsoNormal style='margin-bottom:4.5pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Welcome to another issue of Command Post Communications Notes. These are our observations on the latest news media and public policy issues as they relate to the maritime industry. CP Notes provides O'Brien'sRM clients with the benefits of our insights and observations based on our years of experience and expertise as to how the news media-rich environment we operate in these days can affect your business and influence business decisions. We also provide links at the bottom of this e-newsletter to additional recent articles of interest, which you may find valuable. As you review this issue of CP Notes, ask yourself how would your business handle these issues, all of which touch on that most valuable of corporate assets; reputation. We'd like to hear from you if you have your own thoughts and are willing to comment. In addition, if you think we could help your business address similar issues, please let us know. I can be reached by e-mail at </span><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><a href="mailto:toleary@obriensrm.com" target="_blank" shape=rect>toleary@obriensrm.com</a></span><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'> or by calling +1(281) 379-7173. I've recently heard from many clients that they appreciate receiving this newsletter. Thanks very much! Please feel free to send to friends and colleagues or </span><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><a href="http://visitor.constantcontact.com/manage/optin/ea?v=001QlflZB9bhPxth7ipKhZFCg%3D%3D&amp;id=preview" target="_blank" track=on shape=rect linktype=link>register here</a></span><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'> for automatic distribution.</span><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK6" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1026" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK25" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><b><span style='font-family: "Trebuchet MS","sans-serif";color:#0066CC'>Cruise Ships Call on Haiti Post-Earthquake</span></b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>The teaser headline on National Public Radio's &quot;Morning Edition&quot; recently said it all -luxury cruise ships calling at Haiti-a week after the earthquake!&nbsp; &quot;What were they thinking,&quot; people must have thought, right? Actually, in the following interview, Royal Caribbean CEO Adam Goldstein came out quite well, I thought. The full <a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAkqVIinquZbi3HlgyA4-BdlxNYL72RGhvSll3CFzKT959Ga7zlhLh2ieD5gds1yAvz15VoOagSUxvpzDcpB3rSMHE2TXB6cWgFO8NYRtWJoQh8mWNyq40_jx8buNh55FGdkMPZBFDa-JQA52Mzeuc1mhUCAODnN0-IzNY6wN1UbXj7ZKnv30ofKVHaJYbNpTrw=" target="_blank" shape=rect>interview is provided</a>, and the opening is provided below. In this interview, Goldstein's communications points come through quite clearly. What do you think? I'd like to know your opinion.<o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>From NPR: Mr. ADAM GOLDSTEIN (CEO, Royal Caribbean International): We actually felt it was a pretty easy decision once we realized that the physical site at our property at Labadee was unaffected by the earthquake, and second, after the Haitian government made it clear that they wanted to continue to have our ships visit, both for the economic benefit that they normally bring, as well as the humanitarian aspect of delivering relief supplies. It was a no-brainer. </span></i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>INSKEEP: Relief supplies - what are you doing? </span></i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Mr. GOLDSTEIN: We're unloading about 40 to 60 pallets worth of materials with each ship call. Navigator of the Seas is there today. That's the second one that's been at Labadee since the earthquake. We're probably looking at about three calls per week, a lot of water, canned goods, and then shelter-type relief supplies to the extent that they're made available to us. </span></i><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>INSKEEP: And what do people do when they go ashore at Labadee? </span></i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Mr. GOLDSTEIN: They have fun and they enjoy themselves, and I think this is what you were alluding to at the beginning, because certainly some people are bothered by the incongruity of that. But the Haitian government understands that that is our business, and it's through that business of our guests enjoying themselves on the property that we are able to offer help. And the first call of each of the ships going back right now, we're donating all of the revenue from the normal sort of aqua park, jet ski-type activities to the relief effort.</span></i><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>This is, I think, a superior example of communications under less than optimal conditions. This could have been a very bad story, but Royal Caribbean addressed the issue in a forthright manner. Goldstein was clear, concise and not at all defensive. Would you like to learn how to communicate similarly? Contact us today for a quote or more information at +1(281) 320-9796 or at <a href="mailto:mediarelations@obriensrm.com" target="_blank" shape=rect>mediarelations@obriensrm.com</a><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK6" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1027" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK7" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><b><span style='font-family: "Trebuchet MS","sans-serif";color:#0066CC'>Press Conferences</span></b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>When should you hold a press conference?&nbsp; There are many reasons to hold a press conference: The media have requested it, you have good news to talk about and you want to spread the word as efficiently as possible, or perhaps, you have bad news and you need to quell rumors as quickly as possible. <o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>There are also many reasons why you should not host the media: The media have not requested it. You don't completely understand the issues. You do not have a well-prepared spokesperson. You are in litigation on the issue at hand, etc.<o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'>So, you think that you still need to conduct a press conference?</span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'>&nbsp;</p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Are you prepared? Do you have your facts prepared?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Is your spokesperson trained?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Have you hosted the news media before?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Do know what their needs are?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Host at your office or at a neutral location?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Is anyone's ego involved?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Have the news media asked for this?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>What's the exit plan for your speaker (Don't let them walk through the media on their way out of the room-that's how people really get in trouble)<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Are you prepared to receive hard questions? Have you had media training or conducted a practice Q and A session on your spokesperson?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol;color:black'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Is the press conference being used as a pre-emptive measure to get out ahead of the &quot;bad news&quot;?<o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-align:justify;text-indent:-.25in; mso-list:l1 level1 lfo1;tab-stops:list .5in'>&nbsp;</p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Don't enter lightly into the decision to host the media. If you do host them, certain rules apply. First and foremost, if you invite the media, that means <u>all</u> questions are fair game.&nbsp; Some questions you receive may not be appreciated, but they are fair to ask. You should not have any expectation that certain lines of questioning will be off limits. </span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Here's an <a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAl2AqIOUdFtgrrJVH5JYfegp_uPdHzskQ7kWzpixx6shkCPD9nSS6oln30kobjRPvQsGNNN-sCc_mUxwutLs9C7A5nnP4_RIbo3JaR9d7Q42-wVVvqBIpiEQnHzpUtR9_mWx6VuPR6kB4dtAbO8BUGYdvY6EyYKL6PSB7PEIZe_uQTKu4Tel1eYirz7NP-e-iZzh0fJ3chxpkQpYpWbOKC3aphH3I0_gW0=" target="_blank" shape=rect>example</a> of how quickly things can go wrong when you try to &quot;control&quot; the questioner. Don't make news the wrong way by having your security force throw out of the room someone who asks inconvenient questions. There is no such a thing as an &quot;inconvenient&quot; question at a press conference. And above all, ensure you are clear in your messaging. These <a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAnEXCUcA8KEu2Pe1EvtmBdHYusZxF16pU6jBiGGj_G6tK_r34m2oXSYS-F0b7nMo-idYkV4hTBgtkxqPHjuEx4FcdK31OjqpIWY4aXBwzC4LDq8aEAU56aGfu-1QHzUCUoHnM7hc2OPQQ==" target="_blank" shape=rect>folks </a>weren't so prepared.</span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Still think you need to conduct a press conference? Contact us today for a quote or more information at +1(281) 320-9796 or at <a href="mailto:mediarelations@obriensrm.com" target="_blank" shape=rect>mediarelations@obriensrm.com</a></span><span style='color:black'><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK15" hidefocus=true tabindex=0 cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt'> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1028" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' aria-posinset=0 id="content_LETTER.BLOCK9" aria-setsize=0 hidefocus=true tabindex=0 cols=0 aria-level=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p style='text-align:justify'><b><span style='font-family:"Trebuchet MS","sans-serif"; color:#0066CC'>PR and Media Services for Vessels</span></b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><br> Here's a continuation of a discussion we started in the last issue of CP Notes regarding the selection of the incident Public Information Officer (PIO). While NIMS requires that the Unified Command choose the most qualified person to serve as PIO regardless of agency or rank, it is very common in many responses that the position of PIO will be filled by a qualified PIO from the Coast Guard or a state agency. In fact, in some regions this preference is an on-going practice. We fully support the appointment of a qualified Coast Guard or agency PIO primarily because of their credibility with the public and their ability to speak on behalf of the entire response. There may be times when we are chosen to serve as the PIO and if we are, we will normally prefer that a person in uniform or from a state agency still serve as spokesperson for the response. If we are not the PIO, we will be actively participating in the Joint Information Center to assist with the overall communications effort on behalf of our client. Regardless of the role we play, we have a long history of working very cooperatively with the Coast Guard and agency PIOs to accomplish our common mission of responding effectively to the incident and this includes communicating critical messages to the various stakeholders.&nbsp; Following NIMS, the Responsible Party (through O'Brien'sRM), the US Coast Guard and State agencies are given a &quot;seat at the table&quot; under the control of Unified Command.<o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'>While some of our clients have previously contracted for separate PR services, we offer value-added services:</span><span style='font-family:"Trebuchet MS","sans-serif"; color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'>&nbsp;</p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo2; tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:12.0pt;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol;color:black'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>An O'Brien'sRM employee, you should know that I'm a responder first. I'm integrated into a team of professional responders I work with on a daily basis. Your interests during an incident are best protected by a responder filling a recognized position within the <a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAlBRXuPFkb45WVpoCfkn4kydk6BexxpXtMP7skwcjTY4zvu7ALvqD9N1518cLDCdTdXY-QTOKaUlryhh3J22HIr9LsNH60sOMEQFgeXe4X9vIxahx1H6iNtcQOFe_Hnf6Y=" target="_blank" shape=rect>Incident Command System</a> (ICS). ICS does not recognize participants who are not filling designated positions in an ICS staff.</span><span style='font-family:"Trebuchet MS","sans-serif"; color:black'><o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo2; tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:12.0pt;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol;color:black'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Because ICS, as practiced in the United States, has so many demands placed on it to communicate early and often, it's also vital that your PR support actually be in the country. It is counter-productive in the U.S. to rely on PR support that is 10 time zones away.</span><span style='font-family:"Trebuchet MS","sans-serif"; color:black'><o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo2; tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:12.0pt;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol;color:black'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Your interests are served best when your PIO is integrated in Unified Command and contributes to the NIMS edict that the Unified Command speak with &quot;One Voice.&quot;</span><span style='font-family:"Trebuchet MS","sans-serif";color:black'><o:p></o:p></span></p> <p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left: .5in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo2; tab-stops:list .5in'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:12.0pt;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol;color:black'><span style='mso-list: Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>As your PIO I'm able to get involved from the start of the incident, as I am on the first wave of notifications our 24/7 command center makes after an incident is reported.</span><span style='font-family:"Trebuchet MS","sans-serif"; color:black'><o:p></o:p></span></p> <p class=MsoNormal style='text-align:justify'>&nbsp;</p> <p class=MsoNormal style='text-align:justify'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:black'>There is an important period of time called the &quot;Golden Hour,&quot; the first hour of a response even before Unified Command is formed. It's important that your PIO is able to cover that period between the initial notification of an incident and when the USCG first sends out its first press release. This period of time can also be very short; it could be under an hour as the USCG is now under pressure to get a press release out as soon as possible. </span><span style='font-family:"Trebuchet MS","sans-serif"; color:black'><br> </span><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'><br> We'll coordinate that first media statement between you and the USCG or other regulators to insure that you will know what the government is saying and that what they're saying is something that you can also use.</span><span style='font-family:"Trebuchet MS","sans-serif";color:black'> </span><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Please send me an email at <a href="mailto:toleary@obriensrm.com" target="_blank" shape=rect>toleary@obriensrm.com</a> for more information about this inexpensive but important coverage. This service is provided separately from your VRP and other plans.<o:p></o:p> </span></p></td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK34" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1029" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK11" hidefocus=true tabindex=0 cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><b><span style='font-family: "Trebuchet MS","sans-serif";color:#0066CC'>Social Media Application Profile</span></b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>This is the fourth in a series of articles introducing you to the various social media applications that may have an influence on the reputation of your company. This issue will examine Yammer. Yammer is a very efficient way for you to communicate within a company or group that shares an email domain name.</span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='color:black'><o:p>&nbsp;</o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>&quot;</span></b><span style='font-size:10.0pt;font-family: "Trebuchet MS","sans-serif";color:black'>Yammer is a <a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAkcZxZHBTqRY12xIgi9MVyH4IBeJsQbl9apUuZl340lHm-_211T9n0ZE-qrBUjTLO_rnk8p02N0f5jFRBOql0VlLOZz0GnnEgwYAzwUoWAPZdxlAiuPbHCb_sDgavQtElk=" target="_blank" title=Microblogging shape=rect>microblogging</a> service launched in September 2008. Like <a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAl5OtchNcwTBFDrlkcNu88SR0wA07wnh7Af2OMt01mXFyFkdT7xbzmdML3Pk_5iJ6887n9VCsqby83S3gygBxG_rQCL0r09vc0eIC4B2ILYcwpW7TefJx9yOPa42kKf5To=" target="_blank" title=Twitter shape=rect>Twitter</a>, it allows users to post updates of their activities, follow others' updates, tag content, and create memes. Unlike Twitter, Yammer focuses on businesses, and only individuals with the same email domain can join a given network &quot;(Credit: Wikipedia).<o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK15" hidefocus=true tabindex=0 cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt'> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1030" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK13" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><b><span style='font-family: "Trebuchet MS","sans-serif";color:#0066CC'>Are You Ready?</span></b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>Incidents can quickly escalate into a business crisis and almost always lasts as long as news media interest and significant online conversation is maintained in the incident or issue. Is your business ready for global news media scrutiny in the event of an incident involving one of your ships? Does your company have processes in place and the ability to field a team to respond to an incident and return your business operations to normal as soon as possible? Have you managed this risk?<br> <br> Let us assist you with your news media and public relations needs. &nbsp;Contact us today for a quote or more information at +1(281) 320-9796 or at <a href="mailto:mediarelations@obriensrm.com" target="_blank" shape=rect>mediarelations@obriensrm.com</a>.</span><span style='color:black'><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK15" hidefocus=true tabindex=0 cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt'> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1031" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK17" hidefocus=true tabindex=0 cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><b><span style='font-family: "Trebuchet MS","sans-serif";color:#0066CC'>H1N1 Flu</span></b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;text-align:justify'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:black'>We are&nbsp; in the midst of a global H1N1 flu pandemic and the prudent mariner should heed advice offered by health ministries, the World Health Organization and companies like O'Brien'sRM. We have full-time staff members with advanced degrees in epidemiology and ample experience developing pandemic influenza plans and <a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAlBYgLtMU52BKxRQ17OC3Vo8yJSbE1sjaNBkDgeFBByYIZzoPIMFt6DgYsquK0VZ-L3dp4k5dGfLtUQiPHeTA4CLmqft5pRVSVPuPctGmOQgC88lNFmesDpC5qgD3NLnpT8JFA7KwdiBj5tjsHRClGoddUIG1y9BD--pvu2S28-f79ctkJ8UqXV_ixnY1l0m5H2K4MNfGV4-CR-daEPM0TDio4ag6wAu1a0FB8uakaRpWqwtbTCC2TJ2qaQ_YQRtHtG2zTl6O668qfeNnN9goKt58fR4AMPnu3BOAluS0pvI1OXptUggccjixv-no_HnRDq9HsYjR48y_OcTVHTx_Zhk75ZyQSpBvmcIEDjo1VaMJZTETZQKFY3q3-STQ5oQXL1kzvY2bsAIV_zR2WA4qnmGKAdvxoKLowF9eqJjxaJ0DkqSgPXAflps9oFov9tlvQ=" target="_blank" shape=rect>flu advice</a> for vessel clients. If interested, you can contact us by calling +1(281) 320-9796 or by emailing <a href="mailto:clint.ladd@obriensrm.com" target="_blank" shape=rect>Clint Ladd</a>.</span><span style='color:black'><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK15" hidefocus=true tabindex=0 cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt'> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1032" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK19" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><b><span style='font-family: "Trebuchet MS","sans-serif";color:#0066CC'>Links of Interest</span></b><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt;mso-outline-level:3'><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; mso-bidi-font-family:Arial;color:#3366FF'><a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAk61HQOuMVBSdvUyqW8NA7vNih2wzVg5YX15fiiecOG787Bb-hV6ROAJmmpl6h6mymYZ_7afmSEjTmgJ-IfRDoBe2cDg0qV5iAhxFkCTyyIUUr9kFRSmtMPUN64kpAYFgCYeBHagAB0A9OWFtDHFBZiVUW1UFwxrg8=" target="_blank" shape=rect>Navigating the Sabine-Neches Waterway</a></span><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; mso-bidi-font-family:Arial;color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'><a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAkfssQrVSiyzXcE1ndzxaBX2qyUENkNfn3CkOhBeONDFaMgE1t7STnVlgRbrwftPcNVppJPg3eAkqDw5ro62Qk7Nl0t7sEx3UhShIBEwFdIQFonVQ2ZF-fVMLQM-0rOw7EMxsTlNsMco3fEKSAsFH11IAIadluvDJqP37Iz8I1az7H1jq6hE3zJJkhJNoYSwve6soBv-26rILstu5BTlcjV4rZU7i3Ls3cZHrrNr3QPD0OZnXgcjq6EEdlHWwny_bSLkaDoV65Ebn2V0P0QLcWsBerF79Zj4vVa7L7U2A3FoxNnDTUdOX5LtdjR0ZsKYFI=" target="_blank" title="blocked::http://www.google.com/url?sa=X&amp;q=http://www.gazette.net/stories/01172010/montnew84710_32593.php&amp;ct=ga&amp;cd=iuGT-4ZaQzc&amp;usg=AFQjCNFly1nJDlZ9u880FOK6LB15OY01UQ" shape=rect>Special report: Heading to Haiti</a></span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'><a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAm1Javz63pJ2b88hLoO8lWIT3J8Ki-sbmGd2bbVvyZ3VMKhWigQ4CtD4vad2a6p8-Af5g78zqEnWddZP7GSVOm3pqZlO09s1Ahqs0_KpbW2wLPT05ckDfO0Wg7mvBSKd53CoqtQS4hHmNqbHMHu62ib4ne1cYx_JRPqux4Zfm-oo0L1z-8MLBSpSKHTJQuuX0QmGM9tvOPQHgtYhCcqnN9i8tiIxX0-veRPjGtdqKP6bq2Lh33xB_UJhTBwU8UKtDRuHE9xz7TO-w6nVeZj-AxDXfRZbe1tzLYhlAzCXH36zASSFt9BFQv_geed4BndN7bYZfkKUdXBMA==" target="_blank" title="blocked::http://www.google.com/url?sa=X&amp;q=http://www.strategypage.com/htmw/htintel/articles/20100120.aspx&amp;ct=ga&amp;cd=UpCogcLNBQA&amp;usg=AFQjCNFqlggdruFGVm00nrD2Z2pc91C5FA" shape=rect>INTELLIGENCE: Watch The Pirates</a></span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'><a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAnBUT6kof4y4GTsrdTxmWedDCQELQs2n8W5EAE5AOHdNqHzlSuippeSIB7SN2HUJuymwU5cqiWk1oWlpTwu8ZiduOiYCZ5GJpmkR_e0nCkFWP9p1QooVRS7ClwJ0QWX0R-5O3p6CfgQUG0PS6pFgkdTvUwRJYBAFWzE5WcFLVtEMNeDrAZOTgyY_qNYKKS7f_nfPkjgysT31KE9Z2pySsuu1BZbLDZhA-E-G4mnv61_Gj6OG7tnglkg3n1_lb949vhUsHxlbKalRmMm_JBcUrb4my-Z2HXsLlrodj5ueqioy5TKPlWKpHdwcGzaguFUUIo=" target="_blank" title="blocked::http://www.google.com/url?sa=X&amp;q=http://www.businessweek.com/ap/financialnews/D9DB0ND80.htm&amp;ct=ga&amp;cd=9cRlmV8q4cE&amp;usg=AFQjCNEtFG4yt4KHukv2wQUpe_OOwSBCPA" shape=rect>AP Interview: Interpol hunting pirate money</a></span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'><a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAkU8qkGhQ2PINWwIM_QE6gPvYU7qNbZDoPeom_T7WFxKrQZAREK45ErYT8tCXcGwCMDHi5p9blm0ZE61ziwssa1z274PMkCgpCVV6ULQAbx8QrgZ5XWpEq8Dfhdjs1yxDv4_t6Odwou0JuUlYlTd8PcdPPcgkkE8D1YC6hfhkiH_RcBcF6K1qyS6bFY-78lV7m_7zZ7R3zlKp0IEUY9MWshK6Spoa6haKUn6lbwl2NyzsAnJhcF3FUNHqy8PYeRfn-FRytrBnhMzQcF-MssoqkTKpLTBmQ0qiy1NoxxrwL-dHGhHJWzbIq9eKwgcRmkQjX3x6tJZ7UVAQ==" target="_blank" title="blocked::http://www.google.com/url?sa=X&amp;q=http://www.nytimes.com/2010/01/18/world/africa/19piracy.html&amp;ct=ga&amp;cd=8c-4eZ-RfeQ&amp;usg=AFQjCNEUg5mKKPXRSurivHr2sGrTWv71lA" shape=rect>Enriched by Record Ransom, Somali Pirates Free </a></span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'><a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAmeCAPh4X1jcVnIieV9LoOvtUs72bSlSKjk4WPS3E8cjBlI6zW_2PNS6aVVN0Hhg6SvsxBv-qhcyoX3vWXW0HEX5s3bHjkKwYxpJZHyER_wwMu-iXnwosLGiIiS9RAzFI91NwosGwgJYdx-vdy2D2OkIZhlY4sOGpg0ZLtqWO_BVMoFxh8WiFf59vmoxDFLLdMQJWAdXQw_a1Tacj_BmcrbBvyUQHh8mUleoG7wvup49Trrag4NzmGXDjhAom24Bn3d5pvidXDO-vRxXEUhY3Nxj6XIlY69254N1rradSWTGKoQSpvhSfvZxamtxU6nLfc=" target="_blank" title="blocked::http://www.google.com/url?sa=X&amp;q=http://af.reuters.com/article/topNews/idAFJOE60G03U20100117&amp;ct=ga&amp;cd=9aKWaxH7CWA&amp;usg=AFQjCNEKeR5qGbFQBd_zF0j8Qyqt-s47GA" shape=rect>Somali pirates feud over Greek-flagged oil tanker</a></span><span style='color:black'><o:p></o:p></span></p> <p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt; font-family:"Trebuchet MS","sans-serif";color:black'><a href="http://r20.rs6.net/tn.jsp?et=1102991132580&amp;s=15499&amp;e=001Cm6LF8nfdAmCSEKcWrVYyMCB0YREMbeTGGavBLkYBASeV6i9f7_aGjHW3zwDfQYyWMBOB0NOCfDXIMyjzLVDMxXbSF3PCcLmYTCF0I12WXfd5kINHgaC5gM-NeSzl7Eo4E88lMj9_cQSYeK85TwwfmITG-orLGmzAP7-g8iwJwV288CeVELScI2TrmEuhIhc0y_FLhViIUlw3cZmjDEsozCxnlriliXvSZiYBqop_-CMI8ONvp7Wl1-QIJhVhc3Ra87CVDmlteh8pqcE9N1mB-neVXZ7R7Vy20S59AE1KKVlAG8b5uqrQhRqTzSL2tQuWfNiwKs_Yeub-JG9Iowg-ac5quBTulKlOEbcL_n4XYm-ZMEvn4Bw3kDh-vgtinwVQhYmuaKxTR_ntQpEvgxJNIhgaCc4GpUyvuTbyh-3vdE=" target="_blank" title="blocked::http://www.google.com/url?sa=X&amp;q=http://www.globaltvbc.com/Enbridge+pipeline+opposed+Pembina+because+increased+production/2456898/story.html&amp;ct=ga&amp;cd=kF1k_hhZYX8&amp;usg=AFQjCNFYQGLSOFjAbDwLoACHKmBZbyiuCQ" shape=rect>Enbridge pipeline opposed by Pembina because of increased oil production</a></span><span style='color:black'><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK13" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <div> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1033" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false></span><span style='font-size:7.5pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><br style='mso-special-character:line-break'> <![if !supportLineBreakNewLine]><br style='mso-special-character:line-break'> <![endif]></span><span style='font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#003366'><o:p></o:p></span></p> </div> </td> </tr> </img> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK12" hidefocus=true tabindex=0 cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <p class=MsoNormal style='margin-bottom:4.5pt'><b><span style='font-family: "Trebuchet MS","sans-serif";color:#0066CC'>Thank you - Please let us know if you have any stories or items of information that we should know and you'd like to pass on to other readers</span></b><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><br> <br> Tim O'Leary, Vice President, Communications<br> O'Brien's Response Management<br> <a href="mailto:toleary@obriensrm.com" target="_blank" shape=rect>toleary@obriensrm.com </a><o:p></o:p></span></p> </td> </tr> </table> <p class=MsoNormal><span style='display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:3.75pt 3.75pt 3.75pt 3.75pt' id="content_LETTER.BLOCK13" tabindex=0 hidefocus=true cols=0 contenteditable=inherit datapagesize=0> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:3.75pt 3.75pt 3.75pt 3.75pt' styleclass="style_MainText"> <div> <p class=MsoNormal style='margin-bottom:4.5pt'><span style='font-size: 10.0pt;font-family:"Trebuchet MS","sans-serif";color:#003366'><img border=0 id="_x0000_i1034" src="http://ih.constantcontact.com/fs037/1101739370330/img/110.jpg" alt=Seperator-Gray name=ACCOUNT.IMAGE.110 contenteditable=false></span><span style='font-size:7.5pt;font-family:"Trebuchet MS","sans-serif"; 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